No candy, no cards, no dinner or presents, hell there aren’t even any cards. As I was shopping for thank you cards this weekend, navigating between Passover, Easter and Mother’s Day cards, I realized there aren’t any April Fool’s Day cards. Am I wrong here, or is April Fools Day (a holiday that stems back thousands of years to the celebration of the true new year) the only under exploited holiday of the year?! We spend more commercial attention on Sweetest Day and National Pencil Day (March 30) than we do on the spring time celebration of the true new year. Now don’t get me wrong. I’m not a fan of over commercialization. I think the two month preview that every grocery, convenient and department store gives to the next best holiday before the last one even ends has really run its course. I believe some of us have actually forgotten the turn of natures season and judge the time of year by whether its the 4rth of July, Halloween, Thanks Giving, Chrismas, New Year, Valentines Day, St. Patty’s Day, Easter, Mothers Day or 4rth of July chatchkas stocked on the store shelves. I just can’t believe some marketer hasn’t identified the looming vacuum and assumed the responsibility to make it there own.
So not one to miss a great opportunity, I’ve decided to make it my own. Frankly, I believe April Fools Day has gotten a bad rap. It’s considered an after thought, pranksters holiday left for most of us to completely forget about it until becoming the unwitting victim of a cruel joke. I advocate we change that and harken back to the original roots of pagans celebrating the spring equinox, ending the death of the old year (winter) and welcoming the birth of a new year (spring).
Seriously, April 1st is a day to put on your best dressed foolishness on and come out to play. Something made all the more sweet by its virtual neglect by popular attention. Its the spring time combination of Halloween, Mardi Gras and New Year rolled into the one time of year you can throw caution to the wind and behave complete and utterly foolish. April Fool’s is a carefree embrace of the infinite potential the new year holds. Its a creators holiday, a chance to try something new with total permission to fail and at worst appear a fool on a day dedicated to it. It is a national holiday for entrepreneurs and risk takers. It’s the essence of being able to do whatever out of this world thing your mind and motivation can come up with and have total permission to have fun, make fun and be a fool.
Join me in embracing the natural start to the new year and celebrating the only unexploited Hallmark holiday of the year. Enjoy the jokes and pranks, take a chance, create something, act foolish with no fear because today is the day of new beginnings and challenging the limits of popular expectations.